Your slip is showing
XOXO, the clothing company, is focusing on a whole new type of window dressing — and undressing.
At a 38th and 5th Avenue in New York City, XOXO is paying models to dress and undress throughout the day and night. The crowd, mostly men, gather at the window to watch and make all sorts of efforts to get the attention of the women. The women have strict instructions to not interact with the crowd and are so good at ignoring the gawkers that some believe that the window must be one way.
The holiday theatre is getting mixed reviews. More than one passerby thought that that the show was better suited for the privacy of — well — a peep show, or at least the privacy of one’s home; but the wide variety and aged onlookers seem to find it — at the very least — entertaining.
At a time when every company’s marketing dollars must be very wisely spent, and creativity is the word of the day, it’s difficult to criticize a company that has found a way to draw a crowd.
It will be interesting to see if their sales numbers go up by more than just singles tossed at the girls.